Discuss the concept of branding in its historical context.
Explain the role of brands as a business tool today.
Summarise what positioning means and why it is fundamental to successful branding.
Evaluate the role of the brand/s within their business
What is a Brand?
The workshops are in a classroom format with a highly skilled practitioner leading the discussion. Workshops are a mix of theory and application with group work and feedback. Content is customised to your business and requirements. Handy tips and templates are provided. Usually 6 hours, off-site.