Understand the history and development of PR
Understand the nuances of how PR differs from other channels
Understand how to brief and work best with a PR agency
Practice the key components of PR briefing, writing and evaluation
Understand Measurement of PR
Understand how to integrate PR with social, digital and other media
Corporate Communication & Reputation Management (PR)
The workshops are in a classroom format with a highly skilled practitioner leading the discussion. Workshops are a mix of theory and application with group work and feedback. Content is customised to your business and requirements. Handy tips and templates are provided. Usually 6 hours, off-site.