Understand how to use the analytical tools available;
Understand the context and consequences of data;
Understand and practice the iteration and building of campaigns driven by analytical data;
Understand the full notion of data driven marketing and how to win with data
Digital Analytics: how to build effective campaigns
The workshops are in a classroom format with a highly skilled practitioner leading the discussion. Workshops are a mix of theory and application with group work and feedback. Content is customised to your business and requirements. Handy tips and templates are provided. Usually 6 hours, off-site.