Learn about emerging platforms and user behaviours in the digital context.
Practice how to develop Digital Customer Personas and Journeys as part of digital marketing planning
Discover how to bring brand stories to life in line with a guiding principle.
Discuss Digital Innovation Strategy and how it intersects with consumer needs.
Digital Behaviour Strategy
The workshops are in a classroom format with a highly skilled practitioner leading the discussion. Workshops are a mix of theory and application with group work and feedback. Content is customised to your business and requirements. Handy tips and templates are provided. Usually 6 hours, off-site.