Learn the basic language of online advertising
Understand the role of design in online efficacy
Understand Search Engines’ ranking factors
Discover key search marketing trends and their impact on content
Understand email strategy and useful tools Learn how to develop an engaged online community and a social media calendar.
Practice how to launch a social media campaign using a planning template.
Discover how to optimize content for viral distribution.
Learn how to track and respond to mentions (Online Reputation Management)
Digital Marketing Essentials & Content Strategy
The workshops are in a classroom format with a highly skilled practitioner leading the discussion. Workshops are a mix of theory and application with group work and feedback. Content is customised to your business and requirements. Handy tips and templates are provided. Usually 6 hours, off-site.