Theory of Brands & How Brands Grow: the consumer perspective
Theory of Mental and Physical Availability
Theory of Portfolio Strategy – optimizing your assets against market opportunities
Theory of Consumer Insights
Theory of Brand DNA
Building the brand story
Using the Brand Story for Consistent Brand Management
Reflection: where to improve your ways of working?
On site working sessions with prioritized brands & teams
Review status quo of brand
Develop next steps to implement Growth and Game Plan
Global Best Practice: Growth and Game Plan
The workshops are in a classroom format with a highly skilled practitioner leading the discussion. Workshops are a mix of theory and application with group work and feedback. Content is customised to your business and requirements. Handy tips and templates are provided. Usually 6 hours, off-site.