Understand the difference between Marketing and Market research
Understand the process and formulation of the research question
Understand the key research methods and applications
Evaluate the advantages and disadvantages of different research methods
Understand how to write a research brief
The workshops are in a classroom format with a highly skilled practitioner leading the discussion. Workshops are a mix of theory and application with group work and feedback. Content is customised to your business and requirements. Handy tips and templates are provided. Usually 6 hours, off-site.