Understand the basic theories and applications of positioning;
Review key methodologies;
Apply the learnings to your own industry and competitive set;
Learn how to write a positioning statement
Marketing Positioning Fundamentals
The workshops are in a classroom format with a highly skilled practitioner leading the discussion. Workshops are a mix of theory and application with group work and feedback. Content is customised to your business and requirements. Handy tips and templates are provided. Usually 6 hours, off-site.