Understand the importance of metrics for marketers.
Motivate how measurement is essential to both strategy execution and formulation (ROMI/ROCI)
Understand how measurement guides both short-term and medium-term action
Assess the meaning and application of a dashboard
Apply effective measures to personal/own performance.
Measuring Marketing 1 (ROMI)
The workshops are in a classroom format with a highly skilled practitioner leading the discussion. Workshops are a mix of theory and application with group work and feedback. Content is customised to your business and requirements. Handy tips and templates are provided. Usually 6 hours, off-site.