Understand the Communication Standpoint for Media;
Understand Target Marketing in Media
Analyse Planning vs Buying targets
Understand Channel Planning
Learn Media Planning and Media Terminology
Learn how to manage the Agency relationship
Media: The Strategy, the Plan & the Buy
The workshops are in a classroom format with a highly skilled practitioner leading the discussion. Workshops are a mix of theory and application with group work and feedback. Content is customised to your business and requirements. Handy tips and templates are provided. Usually 6 hours, off-site.