"Creativity is piercing the mundane to find the marvelous"
When the average consumer is exposed to thousands of brand messages a day, and is likely to notice only 12 and remember at most 2 the next day, marketers should worry about how THEIRS is going to be the message that is noticed. (Source: http://www.caseforcreativity.com/The_Case_for_Creativity.html)
There are two sets of modules we have produced. Understanding the broader area of Integrated Marketing Communication and then, in our Agency Management or Optimisation stream, how to get the best from the agencies who are helping craft and deliver your comms messages.