Our courses are streamed as follows:
Agency Optimisation & Management
See an overview of the current programme in Powerpoint format here.
These are graded as courses suitable for new or functional marketers (Foundation), as well as courses aimed at up-skilling incumbent marketers with several years experience, or those moving into managerial roles (Intermediate) and executive level courses (Advanced). We also have a number of courses aimed at "non-marketers" - those in the organisation who work closely with marketing such as HR, Legal, Factory Management, and most NB - Sales.
Modules include Leadership and Innovation. The value of our offering lies in the customization of the programme to your needs. If a module doesn't currently exist - we will source a best-in-class facilitator and develop it for you.
All courses currently require around hours of contact time to complete (1 day), and courses can be ‘mixed and matched’ to serve a specific set of organisational requirements. There are some online modules to support the workshops specifically in the area of Advertising, Sales, Leadership and Digital Skills. For these we have partnered with a number of e-learning experts, such as Rock and Hard Place, Chart Learning Solutions and 42Courses.com. Links to the online partners and a course catalogue is here.
Pacing is entirely customisable, from more intense study school or boot camp interventions to slower, more spread-out programmes e.g. several days a week for x weeks, or specific days of the month over a longer period.
In all cases, online and out-of-classroom engagement ensures that in-classroom time is highly interactive and ‘applied’ in nature.
More details of the courses available are in Airtable on the Build Your Academy page.
How we work
We work with you to help you co-design the academy you need.
The process diagram below demonstrates the various steps - you can use all of them or keep it simple. It's your academy!